What's included in this playbook?

LinkedIn has evolved significantly since its inception into a platform that lets you build your brand, network globally, connect and stand out to your potential buyers, and learn from others while sharing your own thought leadership.

  • Writing a compelling "About" section

  • Maximizing space and reducing ambiguity

  • Directing users from your profile to external resources

  • Highlighting who you are outside of the office to help you stand out with prospects, customers, and hiring managers

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